The Directorate-General for Tourism is responsible for formulating the development and integration of national, European and international tourism policies and for their implementation, coordination and promotion.
It manages relations with Regional Governments regarding tourism development.
It maintains relations with the European Union, other international bodies and with the trade associations and companies operating in the tourism industry.
It establishes networks and routes for the enhancement of cultural heritage and promotes strategic guidelines for projects related to the promotion of itineraries to publicise the culture and landscape excellence of the nation and for tourism initiatives aimed at enhancing the identity and cultural roots of local communities.
The DG Tourism comprises two sections, which are divided into:
Service I Organisation and Operations
Service II Tourism Policies
The role of the Director General is to:
1) Support the Made in Italy Brand
Establish strategies for reviving Italy’s competitiveness on the international scene.
2) Implement strategic projects for the development of in-coming tourism
Promote, together with the other Directorates-General and with ENIT (National Tourism Agency), initiatives to support the implementation of strategic projects for the development of tourism in Italy, for improving the quality and supply of tourism services and for implementing initiatives to assist and protect tourists.
3) Enhance the wealth of diversity of tourist destinations in Italy
Encourage, through liaison with ENIT, actions aimed at enhancing the richness in the variety of Italian tourist destinations through the implementation of interventions benefitting the tourism sector, both with national funding and with programs co-financed by the European Union.
4) Promote in-coming tourism
Develop programs and promote initiatives, in conjunction with ENIT, with the relevant Directorates-General and Regional Secretariats, aimed at increasing tourism for the enjoyment of Italy’s cultural heritage, with particular attention to the sites, museums, places and artistic and historic works declared by UNESCO as Tangible or Intangible Cultural Heritage.
5) Encourage Sustainable Tourism.
Develop programs and promote initiatives aimed at raising young people’s awareness and the protection and enhancement of cultural, human, artistic and environmental heritage. Sustainability in tourism becomes a factor of modern and creative development, capable of enabling the evolution of traditional models in line with new needs in the demand.
6) Support the tourism industry.
Curate the activities for regulating tourism enterprises and for interacting with local government system and entrepreneurial reality. Prescribe the necessary means for the implementation of measures to support enterprises in the tourism industry, including the granting of tax credits.
7) Monitor quality
Prescribe the necessary means for monitoring the application and periodic review of minimum and uniform standards throughout the country for services and facilities and the classification of accommodation facilities and tourism enterprises, taking into account local, specific needs associated with capacity of accommodation and of access and the hotel classification systems adopted at European and international level.
For further details: Ministerial Decree of 18 November, 2013
Service I - Organisation and Operations
Handles general business, legal matters and budget and personnel planning.
Develops directives and explanatory circulars in matters pertaining to the Directorate-General.
Prepares the elements for the elaboration of regulatory acts and for response to parliamentary acts for guidelines, control and scrutiny.
Laises with the Court of Auditors and with the O.I.V. (Independent Evaluation Body) in relation to its responsibilities and the activities of the Directorate-General.
Monitors advertising and transparency obligations for the activities of the General Directorate.
Provides support to the Director General for policy-making and supervising bodies monitored by the Directorate-General.
Manages the National Guarantee Fund and all the activities for the assistance and protection of tourists.
Supports the activities of the Permanent Committee for the Promotion of Tourism.
Performs administrative activities related to the recognition of tax relief in the area of competence of the Directorate-General and related verification and control activities, in conjunction with the Revenue Agency.
(Annex no 3 to Ministerial Decree 27 November 2014)
Service II - Tourism Policies
Supports the Director General in the strategic planning and development of national, European and international tourism policies.
Participates in EU (European Union) tourism activities, including the task of drafting Community legislation.
Develops activities related to Italy’s participation in the tourism sector at International Organizations.
Develops assistance and support to Regions, Provinces and Local Authorities to enhance and plan the development of tourism. Manages and supports relations with the Regions, Provinces and Local Bodies in the coordination and integration of national and regional, provincial and municipal operational programs.
Promotes the Made in Italy Brand with initiatives, in conjunction with the other Directorates-General and with ENIT (National Tourism Agency), to support the implementation of strategic projects to improve the quality and development of the supply of services and facilities for in-coming tourism.
Develops programs and initiatives aimed at increasing the supply of services for cultural heritage tourism, in conjunction with ENIT, relevant Directorates-General and Regional Secretariats.
Support activities for regulating tourism enterprises and for interacting with local government system and entrepreneurial reality.
Establishes minimum and uniform standards throughout the country for services and facilities for the classification of accommodation facilities and tourism enterprises
Promotes the creation of national circuits of excellence in support of tourism to Italy
Supports the development of research into tourism.
Coordinates and updates the INFOTRAV database system for travel and tourism enterprises.
Provides support to the tourism demand and to social tourism. Protects the development of supportive policies for people with disabilities or special needs, both permanent and temporary.
Supports the activities of the Centre for the Promotion of the World Code of Tourism Ethics, established under the UNWTO (World Tourism Organization).
(Annex 3 to Ministerial Decree 27 November 2014)