ITB Berlin 2018 - IFA 2015 - UNWTO
Top photo, left to right: Michael Frenzel, President of the Federal Association of the German Tourism Industry (BTW); Michael Müller, Governing Mayor of Berlin; Christian Göke, CEO of Messe Berlin; Angela Merkel, Federal Chancellor of the Federal Republic of Germany; Manuela Schwesig, Minister President of Mecklenburg-Vorpommern; Zurab Pololikashvili, Secretary General of the World Tourism Organization (UNWTO) (l.t.r.)

UNWTO: ITB 2018, Sustainable Tourism

Secretary General Pololikashvili and Counsellor Merkel opening ITB Berlin on Responsible Tourism and Sustainable Development

Tourism can and has to guide sustainable development”, said Zurab Pololikashvili, Secretary General of UNWTO, opening ITB Berlin 2018.

Roles and responsibility in tourism as basic in contributing to global sustainable development – it is the main principle expressed by UNWTO Secretary General on ITB in Berlin. For him tourism should not only confirm the present growth rates, but also “grow better”.

ITB Berlin 2018 - IFA 2015 - UNWTO
ITB Berlin 2018 - Opening Gala - Zurab Pololikashvili, Secretary General of the World Tourism Organization (UNWTO)

“Tourism’s sustained growth brings immense opportunities for economic welfare and development. “Adapting to the challenges of safety and security, constant market changes, digitalization and the limits of our natural resources should be priorities in our common action”.

Zurab Pololikashvili, UNWTO’s Secretary General

ITB Berlin 2018 - IFA 2015 - UNWTO
ITB Berlin 2018 - Opening Gala - Dr. Angela Merkel, Federal Chancellor of the Federal Republic of Germany

“Tourism is an example of the opportunities of globalization. Tourism brings people closer together and creates the foundation for growth”, said Chancellor Angela Merkel. “We are committed to the Agenda 2030. We are committed to sustainable tourism.”

Angela Merkel, Germany’s Chancellor

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