Food & Wine Tourism: the 10 award winners

In the frame of the Salone del Gusto Terra Madre in Turin it took place the last start-uppers’ Accelerathon challenge on Food and Wine Tourism by various innovative projects

On September 21st the last appointment with FactorYmpresa Turismo in Turin, a Programme providing mentoring service and grants to enterprises and aspiring entrepreneurs in the tourist chain, aiming at improving quality in supply to increase Italy’s competitiveness on the International market.

The start-uppers out of the 20 selected enterprises by an international call worked at improving the business pattern of their projects at the Lingotto d’oro (Gold Bar) in Turin, in the frame of the Salone del Gusto – Terra Madre, 12th edition.

Tourist Experience, Marketing & Export and Territory are the subject matters, the entrepreneurs worked at,

  • to check for strong and weak points of the business model;
  • to reinforce the project considering the need for specialized services;
  • to prepare an up-to 3 minutes pitch for the panel.


In the presence of Francesco Palumbo, CEO of the Directorate General for Tourism, Antonella Parigi, Town Councillor for Culture and Tourism, Piedmont and Ernesto Somma, Responsible for Invitalia Incentives and Innovation, the attendees presented  their idea of business by a three minutes pitch to the panel, composed of MIBAC’s and Invitalia’s exeuctives.

Environmental sustainability, Artificial Intelligence and Sharing Economy are just some of the challenges for the future. One of the contexts innovation will bring its main changes to, particularly in terms of facilities supply, duly customized to the traveller.

All that, in order to promote innovative business-production ideas, boost highly innovative enterprises and encourage tourist operators’ gathering for integrated services, FactorYmpresa Turismo contributes to impulse the changes within Italy’s economic fabric.

A prize of EUR 10.000 awarded to each of the 10 winners, for their business view to develop.


Winederlust Italy – Lombardy

Platform proposing wine-tours and food-and-wine experience, in discovering less known destinations, providing nevertheless high quality production and unquestionable specialties in more known areas, considered as actual Made in Italy’s benchmarks.  It meets the strong need for travelling, by discovering the very Italy, out of the most famous, traditional and usually boosted tourist routes.



Mobile devices Application allowing, whatever the place, to find out local and traditional food.  By the App, it can easily get street food from Italian receipts out of organic food commodities, zero mileage and meet farms where to purchase directly. A virtual tour in search of territory features, actually to live by cooking.


Ttattà Go – Sicily

It is a “Chatbot”, a virtual assistant ready to answer user’s questions on what to do, see or eat with geolocation references, by Artificial Intelligence, Data Analyst and Machine Learning. Tested on information from 24 locations in the Nebrodi Natural Park, Ttattà go allows the tourist to enter information simply and fast, without any software to set up. – Lombardy

Specialized Booking System for a tasting experience, by booking tours to wine-products birthplaces. A wine tour experience for every user to enjoy, as he likes. – Piedmont

Platform to enter local experiential tourism. Particularly, a tool enabling companies, users and experts in the field to book customized packages to have an exciting, sensory, tasting experience of local wine and food specialties.


La Boule – Apulia

A practical packaging in an innovative ball containing typical Apulian cooking, as “orecchiette” (ear-shaped pasta), “ragù” (meat sauce) and cow’s milk cheese. Handmade, the food can be cooked at home in a few minutes in the package itself.

Soon available on-line and in every food store.


Sommelier for All – Piedmont

New digital tool for mobile, easy and fast to use, providing the client and the restaurateur an on-demand advising system for choosing wine and menu, concurrently connecting customer, sommelier and restaurateur. Sitting down for dinner, the consumer will find a digital menu and a wine list in his mobile – through a geo-localizing system and without affecting his data traffic – with the suggested matching by the “long distance sommelier”.


Quovai – Tuscany

A digital platform for cohesion problems solving, as well as a team play among different tour operators. The platform will give access to the “smart cluster” all around tourist facilities. It will give the tourist opportunity to enjoy local services, not always easy to notice. A kind of “net” among available neighbouring accommodation facilities, local products and services.


Gotto Wine Tour – Tuscany

A Wine tourism platform, simplifying search for information and booking visit to wine cellars. Through this actual digital tour operator for wine tourism, users will easily get all the pieces of information needed on wine cellars and book a full-customized wine tourism package.


XSPOT – virtual social media manager – Campania

Virtual social media manager based on an Artificial Intelligence turning classic Wi-Fi hot spot into a marketing innovative tool managing and spreading caterers’ social contents automatically. A traveller connecting with the Wi-Fi in the restaurant, will count on a customized login page automatically updating the restaurant’s contents and products/services (daily menu, wine list) on Facebook and Instagram as well, thanks to an XSpot mini router, #hashtag connected.

On Salone del Gusto Terra Madre it held also a series of Forums and meetings, some of which on rural tourism.

A form of Tourism feeding craft food production chains actually close to their native soil. Along the Forum Francesco Palumbo, D.G. for Tourism participated in, some of the best recent practises came up, as Slow Food Travel. A pattern focusing on food and its production, to enhance discoveringof new culture and food identities, endorse direct relationships with the producers, chefs and innkeepers preserving bio-diversity by their work, while fomenting the territory’s features.

Among the participants: Christian Kresse – General Director Kärnten Werbung, Slow Food Travel Alpe Adria; Yoshihide Endo – FAO GIAHS Coordinator; Emilie Vandecandelaere – FAO; Ruddy Viscarra – Chakanadirt, Sustainable Food Enterprise and Slow Food in Chile and Andrea Blangetti – Slow Food Travel from Valli del Tanaro;  Jean-Marc Imhof as moderator, – espert on tourism, Slow Food, Switzerland.