2018: UE- China Tourism Year

Venice: January 19, 2018, UE – ChinaTourism Year opening ceremony in Italy

The important initiative, previously announced on 12th July 2016 on the 18th Europa-China summit, opened a one-year’s collaboration to promote a sustainable tourism, while stirring opportunities to invest in and improve air connection, security and tourist VISA facilitation.

Italy-China signing of a collaboration agreement

On that occasion, Italy and China signed a Memorandum of Understanding to strengthen strategic cooperation between MIBACT and CNTA (China National Tourist Administration). It stated the commitment to achieve some of the targets in five programmatic areas, coherent with the aims in The Strategic Plain for Tourism (PST-Piano Strategico del Turismo), as well as an in-depth-analysis on The Maritime Silk Road, focusing on the Adriatic-Ionic macro-Region in the direction to China.

It can synthetize it as follows:

• enhancing the respective tourist destinations alternative to the traditional ones, in favour of sustainable tourism, particularly focusing on small towns and World Heritage Sites (UNESCO );
• supporting common strategies development for tourist and cultural promotion, according to the lines from the Italy-China cultural Forum;
• boosting the development of jointed actions, to valorize the Western China related to the Maritime Silk Road, with Venice in the middle, for a an in-depth study on cruise tourism (like that realized together with MIT, the Department for Cohesion Policy at the Presidency of the Council of Ministers and the representatives from EURSAIR’s strategy Member States);
• stimulating a mutual exchange of the data on tourist flows;
• enhancing the improvement of the reception standards facilitating Italian tourists visiting China and conversely.